ion-mask™ is a new revolutionary technology, creating shoes that are hydrophobic or ‘water hating’. This has numerous benefits for the wearer of the shoe including:
The V-FIT system is designed to improve fit and enhance comfort.
In our V-FIT styles shock is absorbed in the heel, thereby reducing lower leg tiredness. Furthermore painful pressure points are relieved with the addition of memory foam forefoot pad in our products featuring V-FIT+.
A memory foam footbed has been inserted under the full length of the foot in many of our TLC styles. In our V-FIT+ styles an additional memory foam cushioning forefoot pad has been inserted under the ball of the foot.
Previously used only in specialist sports shoes and bicycle seats, this technology spreads heat and pressure, reducing painful pressure points on the vulnerable ball of the foot.
All shoes featuring this icon are made in our Norwich factory. This continues a Florida Group tradition of Great British shoe-making in the city dating back to 1936. Our factory is the last remaining shoe production facility in Norwich.
All our styles are manufactured in full and half sizes from 3 to 8, a few styles are also made in sizes 2, 2½, 8½ and 9. This icon denotes the range of sizes available for that style.