Company History
Simon Goodman, the third generation of Goodmans to head the family firm, talks about the growth of the East Anglian based Florida Group, manufacturers of fine handcrafted ladies shoes.
'Welcome to The Florida Group, home of Van Dal, previously voted Brand of the Year at the UK Footwear Awards, and the UK Manufacturer of the Year. It was the second time Florida had won this trade award organized by the Independent Footwear Retailers Association (IFRA).
Our Values
At Van Dal, we believe in being honest with our customers. Integrity is important to us, as is an implicit understanding of what mature women want in their shoes. We have both the experience and expertise to deliver these values.
Our Vision and commitment
We are extremely proud of our heritage – still based in Norwich, we are a truly English ladies shoe brand. However, we also source the finest materials from around the world, and we work with the most experienced and professional partners to ensure the continuing excellence of our product.
We welcome your feedback
Your views and experiences are always important to us - please let us know what you think.
